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Factory brand leeches: the road in the subdivision is too "lonely"

  • Categories:News
  • Author:
  • Origin:
  • Time of issue:2019-05-31 11:53
  • Views:15

(Summary description)This company may not have heard of its names by many consumers, but it broke the situation that ...

Factory brand leeches: the road in the subdivision is too "lonely"

(Summary description)This company may not have heard of its names by many consumers, but it broke the situation that ...

  • Categories:News
  • Author:
  • Origin:
  • Time of issue:2019-05-31 11:53
  • Views:15
Information

This company may not have heard of its names by many consumers, but it broke the situation that Newport has monopolized the bubbler field for 60 years. It is the Water Nymph otter that focuses on the water segmentation. On May 29, 2019, at the Shanghai Kitchen and Bath Exhibition booth, Zhou Huaqiang, the founder of Shuiyu, talked about the changes in the exhibition and the development of the company in recent years.

Minsheng, founder of Minamata

New product: "three-water bubbler" in the exhibition "tool"

Among the three new products exhibited this year, the first product is a 160-degree double-ball bubbler, which can achieve 160-degree swing. Firstly, it solves the problem that the sink basin and the faucet are not matched in the traditional installation, and the second two methods of water discharge. The function can realize the problem of flushing the face up and flushing the mouth to solve the problem of bending over and receiving water.

160 degree double ball head bubbler

The otter also brings a top button to switch out the water extraction head. The top button switching structure can easily switch the water splash when any part of the elbow is touched, releasing the hands and avoiding contamination of the secondary faucet on the hand. At the same time, this button technology can achieve switching with a small finger under the condition of 6 kg high water pressure, especially suitable for high water pressure areas such as North America.

Top button water extraction head

The third new product is also the most eye-catching product of this exhibition, three water bubbler. Mr. Zhou introduced: "We spent a full three years keeping the bubbler 24 mm outer diameter unchanged. Based on the two functions of bubble water and shower water, the spray water function is integrated. The spray water flow is controlled. 1.5 liters of water per minute, water saving 80%, spray water large area cleaning range to improve cleaning efficiency, in the cleaning of fruits and vegetables and pots and pans on the effect of the lever. If used in the basin faucet is deep cleansing, remover Artifact."

According to reports, the current water sputum bubbler has also achieved certain results in the domestic e-commerce field. Consumers will find "splash head", "foamer" and "universal splash head" in Tmall and Jingdong. The multi-function bubbler of Minamata not only brings considerable traffic to many e-commerce brands, but also brings consumers endless appreciation. For the leech, it is the most powerful proof that the product is recognized by the market and users. More importantly, it has changed the consumer's original perception, and the faucet can also replace parts, make the use more diversified, use and experience better, and the cost is very low.

Proud: Let the flag rise in this segment

Mentioning the field of accessories has to mention the Newberg brand, which was founded in 1959. When the reporter asked about the relationship between Newper and Minamata, Zhou Zong talked about a small story. In the past two years, Newper invited the otter to visit the factory in Switzerland and raised the Chinese flag. This is the first time Newpool has. Raised the national flag for Chinese companies. "I always remember the words that the president of Newport said at the time. Thank you for your appearance, let Newper end the 60 years of loneliness, let us have opponents and partners on the road." When talking about this past event Zhou’s face is full of pride and respect for his opponent. Newport has always been an important customer of Mink, and its products are mainly supplied to the foreign DIY market of European building materials supermarkets.

It is understood that most of the domestic sanitary ware brands have products that use leeches. The annual shipments of water-saving tablets have reached 10 million PCS, and the annual shipments of check valves are about 5 million PCS. This is important for the entire range of accessories. Mr. Zhou said: "The original companies are all using foreign brands. If I sell 10 million water-saving films, it means saving the customer about 15 million yuan. The same is true for the check valve. It can help my customers save a lot of supply costs and ensure product quality and applicability.” When the reporter asked why he could guarantee such a low price, Zhou always calmly said, “From the factory, this way The price guarantees that the factory's basic production profit is OK, I will not change its price, we are the factory brand is not the same as the consumer brand, we are priced according to the cost. Our goal is to make more The customer chooses us."

Feeling: The road to segmentation is too "lonely"

Talking about the experience of the Shanghai exhibition in the past two years, Zhou Huaqiang seems a little sad: "From our perspective, the changes felt at the exhibition are very obvious. The exhibitors experienced the surprise from the beginning, try to use, to I am looking forward to such psychological changes. They are very much looking forward to our company's continuous introduction of more innovative products with core competitiveness to bring them added value. With the customer's desire, as a research and development leader, I express great pressure. Especially this year, we have seen that the brand concentration at the exhibition is becoming more and more obvious, and the accessories companies are shrinking. In the big environment, this is not a good phenomenon, indicating that the companies that focus on the development of accessories like us are reduced. For our company, it is a good thing. After all, the competition partners in the industry have decreased, and the competitive pressure in the same market is small. Perhaps it is because the road of subdivision is too "lonely", there is no strong technology and belief, some enterprises It's hard to stick to it.

Zhou’s definition of water supply is the factory brand. “I think it is more suitable for us in Shanghai. Because Shanghai Exhibition focuses on brands, factories, distributors, and foreign buyers. As long as you have good products, the word-of-mouth effect will slowly It's okay to show that it's slower. Although we have a high growth rate in recent years, the base is still very small. This modest growth is more conducive to the internal work of the company." As a factory brand, mink products are supplied at home and abroad. The first-line sanitary ware brand is the main one. At present, there is a groundbreaking barrier. The international first-line brand, although the current otter has a small cooperation with the dexterity and Hansgrohe, but its goal is still very long. A long way to go.

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